We don't count calories because we don't believe they're a good metric for measuring a meal's nutritional quality. Calories are a metric of energy, not nutrients – so, the same amount of calories from different foods can have vastly different effects on your body. Instead of counting calories, we focus on things like vitamins, minerals, antioxidants, and how each meal makes you feel. Each of our meals is designed to fuel your body with nutrients from organic, whole, plant-rich foods – so you don't need to worry about how many calories you're eating. 'Count Nutrients, Not Calories' is actually one of our Six Pillars of Nutrition. Click here to learn more.